Facebook Creative Hub Just Saved Me 72 Hours A Month
If you’re crunched for time, skip to Step 1 to learn my process. If you want awesome GIFs, a triumphant tale, and a belly full of laughter… start from the top.
After some time tracking, I tallied up nearly 72 hours of total time spent waiting on content approval this month.
Three. Full. Days.
~ that’s conservative ~
The issue is exacerbated when you’re dealing with clients at the enterprise level. More people means more bureaucracy, more meetings, and noncommittal statements like:
“Sorry for the delay… mind if we circle back on this after the weekend?”
To which the bold might respond…
“Mind if we lose money?”
This used to be a frustrating problem until I discovered Facebook’s hidden gem. And guys…
Creative Hub is a game changer. I want to show you, step-by-step, how I started using this glorious tool to simplify approval and shave hours on waiting.
Of course, I wanted more time to work on my company instead of in it, but I also wanted to help make a tedious process more engaging and simple for my clients too.
After all, if you take care of your clients, they reciprocate.
Client headaches aside, here’s why Business Manager doesn’t offer a comprehensive or time-effective solution for content approval.
- Can’t give your client the immersive user experience they need to interact with and test the ad out — making it harder on them to approve.
- THE WORST: You can create the entire ad, submit it for approval, and then have to revise and inconveniently go back and forth between sending screenshots and dealing with frustrated clients.
Creative Hub solves all this by offering an immersive ad preview experience where clients can view the ad from both their mobile device and desktop, with functionality that lets them explore ALL placements.
And it’s all in the same space— so you spend less time educating them on how Facebook works and more time getting your content approved. Everyone’s happy!
Lastly, you can send one link or store a series of potential ad variations in a library and update the ads from creative hub. They’ll be able to visit your new ad mock–up using the same link, which is reason enough.
You’re probably wondering about how to get the ad into the interface and published. Facebook integrates it directly into Power Editor, so when you get approval, you can upload it creating a new campaign or even adding it to an existing one.
Let’s dive in.
Step 1 – Where is it, how do I use it?
You can find Creative Hub .
You should also be able to navigate to Creative Hub from your Business Manager drop–down. Either way works, it just depends on your preference:
Click “CREATE MOCK–UP” and you’ll get redirected to a page to choose the Business Manager (BM) you want to work from (if you have multiple). So select whichever client you’re working on and strap in — it’s about to get really cool.
Step 2 – Make a stunning ad or two.
Next you land on this screen, which is in an environment similar to BM, but not quite.
Here you can navigate around for creative inspiration. Every so often I’ll peruse to get an idea for what successful brands are doing to connect with their audiences via ad formats like carousel, video, Canvas, and Instagram optimized ads.
The creation tool can be accessed from the green drop–down in the top right of the screen.
So your ads creation interface looks like this:
Facebook did a good job of making it feel familiar by featuring elements similar to the Power Editor and Ads Manager workflow (they’re blending into the same thing now).
Now that you’re in and familiar, populate your mock–up with some killer copy and creative. Make sure to save your work, because FB doesn’t auto-save (learned the hard way). It’s not actually like Power Editor, where you can come back to your work and “publish”.
Once you’ve done that, your mock–up will be saved to a library where you can house all of the ads you need to get approved.
There’s even a built-in “Image Text Check” that give your ads an image text rating, so you can know if you might get dinged on reach before setting them loose.
Step 3 – Sending Previews… this is where it gets cool.
Client: “Can I see what the ad looks like on my different devices?”
You guys are going to really impress your clients with this one. I like to include my ad approval doc as a part of my content library (via Google Sheets). Everyone does this differently and it’s probably the subject of an entirely new blog post, but maybe you can get some inspiration from mine.
If you’ve got a whole bunch of ads that need approval, you can bust them all out in Creative Hub, load up the links, and send them along to your client. Then it’s as simple as making a red square green.
You can grab the preview link from whichever mock–up you want to send along.
With the link, clients can decide whether or not they want to view it on desktop or mobile and once they find that out, there’s no having to explain it again. This is especially nice if tech isn’t their thing (informed by another personal experience).
Facebook’s language around this feature implies you could use Creative Hub as a delivery method. So if you’re a design firm, you could have users purchase and package up a link for them to import directly into their campaigns!
In my case, once all those approval boxes turn green, I can immediately import my ads into Power Editor.
As soon as you hit import you can create your new campaign or select an existing one (helps when we’re refreshing copy/creative for content campaigns in bulk).
This isn’t for everyone and it’s not the only way. But it is a way and it’s saved me an incredible amount of time spent waiting. I hope you nerd out over this with your clients and keep them for the rest of your Facebook Advertising experience… until the bots take over.
What are you doing to get content approved? Are you banging your head against the keyboard every time you have to bulk import screenshots? Did this article help?
Let me know in the comments!