How to A/B Test Content on Facebook
Over the last couple years, I have seen many people put content onto multiple social platforms without determining whether or not it was the right content to be putting out there.
Content doesn’t have to be a guessing game. In this blog, I will go over how you can utilize Facebook ads to tell you what content you should be producing and what content is a waste of your time.
Setting up your Campaign
Before we start, make sure that you 1. Have a Facebook Ad Account and 2. Have Audiences created.
Once you’re ready, head on over to Power Editor.
You can find it at the top right drop down menu.
Once you have that open, you will see an option to ‘Create Campaign’. Click on that.
Create a name for your campaign. I am going to name mine test. Under campaign name, you have an option to choose your campaign objective, make sure to choose ‘Post engagement’. You can keep the rest of the options the same.
Now click ‘Save to Draft’, then your campaign will be created. This is where the fun begins.
In your Power Editor you will have tabs at the top where you can choose either ‘Campaigns’, ‘Ad Sets’ or ‘Ads’. Go ahead and choose ‘Ad Sets’.
Once that tab is open, you will want to edit your Ad Set.
Take your time to go through the options in your edit tab.
There is only one edit that I recommend for you. Instead of using Automatic Placements (Recommended), I want you to choose Edit Placements. Now depending on your content you will only want to run Instagram and Facebook. Sometimes image dimensions or video length will keep you from doing Instagram, so you may get an error if there is a problem. It should look like this:
Once you have finished editing your Ad Set, let’s head over to Ads.
Like Ad Sets, we want to edit this one as well. Once you have the edit tab open you will want to choose your post like so.
Awesome, we are about done.
To save you some time, make sure to follow these next steps.
If you have more than one piece of content to test, you will want to duplicate the one you just finished.
It will come up with another window, giving you extra options. Ignore those for now and click ‘Save as Draft’.
Now you can add as many pieces of content to test as your heart desires.
If you have some more Ad Sets you want to use, all you have to do is duplicate your currently existing Ad Set. That way, you won’t have to manually add all those pieces of content again.
If you want to learn more about A/B testing you can view our post about ‘What metrics are important for testing content?’.
I hope this guide helps you create an abundance of awesome content for your fans. Have Fun!